Recruit Program Participants From Underserved Communities

Recruit Program Participants From Underserved Communities

You need this if you want to: Develop and implement recruitment practices that attract diverse program participants.

Key activities conducted by the DEI specialist may include:

  • Analyze disaggregated data to understand participation levels by different groups or communities.
  • Conduct research (e.g., prospective participant interviews), if needed, to identify motivators and barriers to participation.
  • Review and revise program design (e.g., participation requirements, program sites, language accessibility, etc.) to reduce barriers for individuals from underserved communities.
  • Design and implement awareness campaigns and communication strategies targeted at communities of color.
  • Develop and implement systems and processes to track progress.

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