You need this if you want to: Design products that meet the needs of underserved populations.

Key activities conducted by the DEI specialist may include:

• Gather and analyze available data on product usage and user satisfaction to identify gaps and disparities across race, ethnicity and socioeconomic backgrounds.
• Interview diverse users and non-users to understand their needs and perceptions of the product. For users, understand the context in which they use the product as well as any challenges and concerns.
• Refine product design (e.g., navigation, language barriers, technology requirements, UI, graphics and images) to improve the accessibility and user experience for individuals from underserved communities. As appropriate, introduce new products and derivatives to provide the best possible coverage of the population.
• Revise pricing structure, as appropriate, to ensure inclusivity.
• Test revised product with users and iterate as needed.

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